ISSN: 2997-8726
Editor: Palanivel Rathinasabapathi Velmurugan
| Pages | Title and author(s) |
|---|---|
| 57-65 | Comparative Evaluation of Machine Learning Models for Predicting E-Commerce Customer Behavior Using Public Data Chue Thazin Myint, Tharaphi Zaw, Myint Myat Moe, Aye Myat Thwe, Hlaing Htake Khaung Tin, Anurag Hazarika Keywords: Customer Behavior; Machine Learning (ML); Classification Algorithms; Logistic Regression; Decision Tree; Support Vector Machine (SVM); Data Preprocessing. DOI: 10.64091/ATITP.2026.000331 |
| 66-76 | FinAI an On-Device Artificial Intelligence Framework for Personal Finance Assistance V. Mruthun, D. Yogitha, S. Sajini, Dang Van My, Mohd Abdullah Al Mamun, Tsai Yi-Chun Keywords: Personal Finance; Young Adults; Digital Payment; Unintentional Spending; Cost Tracking; Local Models; Security Layers; Independent Financials; User Testing; External Servers. DOI: 10.64091/ATITP.2026.000332 |
| 77-88 | Developing a Data-Driven Marketing Strategy Framework Based on Modern Marketing Principles for Enhancing Customer Engagement and Brand Equity Thet Htar Shwe Sin Myint, Mya Thida Aung, Thin Zar Aung, Hlaing Htake Khaung Tin, Chan Chi-Ming, Lee Ka-Yan Keywords: Customer Relationship Management; Brand Equity; Customer Engagement; Perceived Brand Value; Purchase Intention; Data-Driven Marketing; Traditional Marketing. DOI: 10.64091/ATITP.2026.000333 |
| 89-100 | Investigating the Dynamic Volatility, and Conditional Covariance of Stock Market Indicators in Nigeria using VEC–AI–BEKK Approach Promise Saro Daewii, Roseline I. Ndu, Lekara-Bayo Ifeoma Better, Deebom Zorle Dum, Jaime Alfonso Flores Navas, Palanivel Rathinasabapathi Velmurugan Keywords: All-Share Index (ASI); Phillips-Perron Tests; Python Libraries; Optimizing Portfolios; Non-Normal Distribution; Managing Equity Risk; Market Capitalization (MC). DOI: 10.64091/ATITP.2026.000334 |
| 101-115 | Superiority of Deep Neural Models Over Econometric and Hybrid Models in Predicting Volatility Food Price Modupe Stella Omotayo-Tomo, Deebom Zorle Dum, Lekara-Bayo Ifeoma Better, Agbeye Isaac Oluwashola, Ahmad Albloush, Dang Van My Keywords: Artificial Neural Network (ANN); Structural Breaks; World Food Programme (WFP); Jarque–Bera Test; Nonlinear Dynamics; Information Criteria; Forecast Errors. DOI: 10.64091/ATITP.2026.000335 |