Authors:
Rohan Anand , Rahul Jestadi, K. Govinda, Deepanshu Sharma
Addresses:
School of Computer Science and Engineering, Vellore Institute of Technology, Vellore, Tamil Nadu, India. ronanand2002@gmail.com, rahuljestadi02@gmail.com, kgovinda@vit.ac.in, deepanshu1115@gmail.com.
Abstract:
Chocolate, a globally cherished commodity, reflects shifting consumption patterns influenced by processing methods. This study explores the dynamic chocolate industry, acknowledging higher consumption in Europe and the United States. Anticipated projections place Russia as the second-largest consumer in 2020, highlighting the industry’s evolving global landscape. Amidst this, India’s chocolate market experiences robust growth, with a projected CAGR of 12.8%. This paper intricately examines consumer satisfaction with foreign chocolates, emphasizing a comparative analysis with Indian counterparts. Variables such as cocoa content, bean type, origin, manufacturer, and other factors will be scrutinized to uncover nuanced preferences across diverse geographies. While chocolate’s universal appeal is evident, this study aims to decode the factors contributing to global variations. Beyond borders, the research delves into cocoa percentage, bean type, origin, manufacturer, and country of production, providing a comprehensive understanding of consumer satisfaction and market dynamics. This research adds value to scholarly discussions and provides practical perspectives for those involved in the industry. The research aims to guide chocolate manufacturers and marketers by unravelling global preferences, particularly in India, fostering a nuanced comprehension of this multifaceted industry.
Keywords: Chocolate Consumption; Bean Type and Cocoa; Manufacturers and Country; Map and Packages with Ratings; Indian Market Scene; Country of Production.
Received: 15/12/2023, Revised: 03/02/2024, Accepted: 02/04/2024, Published: 05/06/2024
AVE Trends in Intelligent Technoprise Letters, 2024 Vol. 1 No. 2 , Pages: 60-70