ISSN: 2998-7539
Editor: Thangaraja Arumugam

| Pages | Title and author(s) |
|---|---|
| 64-72 | Digital Storytelling: Re-Imagining Narratives for a Multimedia Generation James Ademokoya Keywords: Digital Storytelling; Re-Imagining Narratives; Multimedia Generation; Media Ecology; Participatory Culture; Digital Technology; Audience Participation; Narrative Theory. DOI: 10.64091/ATISL.2025.000191 |
| 73-80 | A Study on Branding Strategies in the Food and Beverage Industry K. K. Karthick, K. K. Lakshmi, V. Ganesan, P. Baba Gnanakumar, Arul Kumar Natarajan Keywords: Traditional Branding; Health-Centric Products; Branding Strategies; Brand Recognition; Consumer Awareness; Consumer Engagement; Sustainability Initiatives. DOI: 10.64091/ATISL.2025.000192 |
| 81-90 | Digital Transformation in Libraries: Readiness of Pakistani University Librarians for AR, VR, and Metaverse Muhammad Kabir Khan, Rizwana Amin, Adnan Ullah, Nusrat Ali Keywords: Augmented Reality; University Librarians; Practical Experience; Virtual Reality; Metaverse Technology; Digital Transformation; Emerging Technology; Information Services. DOI: 10.64091/ATISL.2025.000193 |
| 91-98 | A Critical Appraisal of Adopted/Implemented Pedagogic Practices of Select NAAC A++ Accredited Universities in India R. Sarath Chandran, M. Sameer Babu Keywords: Pedagogical Practices; NAAC Accreditation; Employing Dimension; Innovative Teaching; Technology-Enabled Pedagogical Practices; Research-Oriented Pedagogical Practices. DOI: 10.64091/ATISL.2025.000194 |
| 99-106 | The Effect of Computerised and Non-Computerised Accounting Systems on the Financial Performance of the Banking Industry in Nigeria Muhammad Usaini Keywords: Computerised Accounting; Manual Accounting; Financial Performance; System Adoption; Internal Control; Technology Acceptance Model; Operational Efficiency. DOI: 10.64091/ATISL.2025.000195 |