Authors:
Ndagijimana Eugene, Hussein Nayef Nabulsi, Muhammad Saleem
Addresses:
Department of Business Administration and Finance, Institut Supérieur de Technologies, Ouagadougou, Kadiogo Province, Burkina Faso. Department of Business Administration, Lebanese University and AUCE, Beirut, Lebanon. Department of Management and Economics, Kunming University of Science and Technology, Kunming, Yunnan, China.
Abstract:
Financial institutions play a significant role in the expansion of Rwanda's economy, particularly in the capital city of Kigali. The purpose of this study is to investigate the efficacy of various business development strategies and their impact on business expansion. Several commercial firms in Kigali are analysed in this paper to determine the breadth of these techniques and their relationship to business success. From a total population of 276 people, a sample of 163 business owners, accountants, and employees was selected using simple random sampling. Statistical tools, including frequency distributions, mean interpretation, and Pearson's linear correlation coefficient, were used to analyse data collected via structured questionnaires. The analysis was performed with SPSS (Statistical Package for the Social Sciences). Furthermore, the findings indicate a substantial positive association between the extent of business development methodologies and the organization's growth, suggesting that the null hypothesis is not supported. According to the study's findings, strategic business management and government support are two factors that significantly improve business performance.
Keywords: Financial Businesses; Economic Growth; Commercial Enterprises; Enterprise Growth; Business Success; Strategic Business Management; Training Programs; Advisory Services.
Received: 26/12/2024, Revised: 18/03/2025, Accepted: 04/07/2025, Published: 11/12/2025
DOI: 10.64091/ATISL.2025.000239
AVE Trends in Intelligent Social Letters, 2025 Vol. 2 No. 4 , Pages: 184-192