Authors:
Deepa Damodaran, Kishore Mullangi, V. Pradeep, Muhammad Al-Amin
Addresses:
Department of Commerce, Gurunanak College (Autonomous), Gurunanak Salai, Chennai, Tamil Nadu, India, deepa.d@gurunanakcollege.edu.in. Department of Staff Site Reliability Engineer, Visa Inc., Austin, Texas, United States of America, kishoremullangi7@gmail.com. Department of Business Administration, Dhaanish Ahmed College of Engineering, Chennai, Tamil Nadu, India, pradeep@dhaanishcollege.in. Department of International Relations, Sichuan University, Chengdu, China, alamin2022@stu.scu.edu.cn.
Abstract:
The number of mobile banking users has been increasing moderately. It is predominantly true in developing and underdeveloped countries. Though the technology that provides services to the user’s satisfaction remains to be examined, it is proposed to study the comparative significance and distinctive influence of communication channels on customers’ theories, plus the purpose of adopting mobile banking in India. The study integrates five main variables: “Perceived usefulness, Perceived Credibility, Impact of communication channels, Interpersonal networks, Mass media, and Social media”. One of the big mobile telecommunication platforms of new technology that promotes banking function in India is mobile banking; it likewise serves the banks to increase their customers. Today, everyone holds a mobile phone in their hands; the act of nomadic users in India got second place in the universe. The cumulative occurrence of mobile internet users boosts energy to mobile banking. The survey shows the position of mobile banking in the new epoch of technology, which allows the banking industry to grow at a higher velocity. The findings observed that ease of use and cost are vital factors that impact consumer intention. Banks should create more awareness and make it user-friendly.
Keywords: Perceived Ease of Use; Security and Privacy; Internet Banking; Mobile Banking; Digital India; Adoption Restraints; Perceived Credibility; Consumer’s Intention; Communication Channels; Interpersonal Networks.
Received: 25/07/2023, Revised: 21/09/2023, Accepted: 02/11/2023, Published: 07/03/2024
AVE Trends in Intelligent Social Letters, 2024 Vol. 1 No. 1 , Pages: 41-49