Authors:
S. K. Siddharth, R. Angayarkanni
Addresses:
Department of Commerce, Faculty of Science and Humanities, SRM Institute of Science and Technology, Kattankulathur, Chennai, Tamil Nadu, India.
Abstract:
There are 53 insurance companies in India, 24 of which are life insurers and 29 of which are not. The Life Insurance Corporation (LIC) is the only public sector life insurer. The industry also includes agents, brokers, and external managers, among others. Insurance agents face many challenges that make their work-life balance uneven, including long hours, low pay, job insecurity, and a lack of independence. This paper investigates the impact of work-life balance on fatigue and sales performance among 136 insurance agents in Chennai. Using a structured survey and statistical analysis that included correlation and regression, the results reveal that poor work-life balance significantly increases burnout, which harms sales performance. Burnout further alters the relationship between performance and work-life balance. The study emphasises the necessity of a holistic approach from the family to the organisation to assist employees in mitigating the adverse effects of work-life balance and promoting a harmonious work environment for insurance brokers. Both the organisation and the family should work together to meet the individual demands of employees based on their demographics, such as gender, job role, and level of experience. These insights might help insurance companies in Chennai keep their employees and make them more productive.
Keywords: Work-Life Balance; Sales Performance; Stress and Burnout; Insurance Agents; Productivity and Retention; Insurance Industry; Financial Services; Economic Growth; Professional Outcomes.
Received: 07/09/2024, Revised: 31/10/2024, Accepted: 18/02/2025, Published: 09/12/2025
DOI: 10.64091/ATIML.2025.000223
AVE Trends in Intelligent Management Letters, 2025 Vol. 1 No. 4 , Pages: 196-204